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How Supreme's Box Logo Became an Iconic Design
By EveryDesigner | 14 August 2019 | 579 views | 0 Comments
The Supreme Box Logo has grown to surpass notoriety within the skateboard and menswear scene as one of the most recognizable logos worldwide.
So why has such a simple, early design become the most sought-after item in Supreme' s arsenal? Let us look back at the history of the infamous Supreme Box Logo.
Back in 1994 when James Jebbia was about to open Supreme on Lafayette Street in New York' s Soho district, his vision was simply to open a skateboard shop. Independent skate stores are the beating hub of any skateboard community – a place where you can go to chill, watch videos, chat shit and meet up to go skate.
The Box Logo design was a direct homage to Kruger's s“text box” propaganda art style and the first case of the NY skate brand “sampling” other people’s designs – a concept it has successfully run with for the past two decades.
Jebbia continued to commission a variety of color variations of the simple designs. He also partnered with American clothing manufacturer Brents Sportswear to produce heavyweight crewneck sweatshirts and hoodies featuring the same Box Logo embroidered on the chest.
With the Box Logo slowly becoming a downtown New York status symbol for those in the know, Supreme’s in-house design team started getting creative with its branding and the red box started to appear in many new fills. New block colors, camouflage patterns, paisley fills and snakeskin prints were joined by remixed versions of popular brands such as Coca-Cola, Gucci, Burberry and Louis Vuitton – the latter of which brought a cease and desist order against Supreme in 2000, 17 years prior to the two brands working together on their official collaboration.
This tighter supply only created more demand and ensured the designs mythical status within the streetwear community. Any time between 1994-2002 I used to be able to wander into the store and pick up a Box Logo T-shirt, sweatshirt or hoodie in a choice of colors; it was just a skate store shop tee. Nowadays, the social media rumor mill is constantly whirling around “Box Logo Hype” – when will this season' s drop/which colors/what’s the collab, etc. It’s become the most in-demand design in Supreme' s stellar line-up each year, which is pretty impressive considering its humble origins.
So the final question…which color will you be going for?
So why has such a simple, early design become the most sought-after item in Supreme' s arsenal? Let us look back at the history of the infamous Supreme Box Logo.
Back in 1994 when James Jebbia was about to open Supreme on Lafayette Street in New York' s Soho district, his vision was simply to open a skateboard shop. Independent skate stores are the beating hub of any skateboard community – a place where you can go to chill, watch videos, chat shit and meet up to go skate.
The Box Logo design was a direct homage to Kruger's s“text box” propaganda art style and the first case of the NY skate brand “sampling” other people’s designs – a concept it has successfully run with for the past two decades.
Jebbia continued to commission a variety of color variations of the simple designs. He also partnered with American clothing manufacturer Brents Sportswear to produce heavyweight crewneck sweatshirts and hoodies featuring the same Box Logo embroidered on the chest.
With the Box Logo slowly becoming a downtown New York status symbol for those in the know, Supreme’s in-house design team started getting creative with its branding and the red box started to appear in many new fills. New block colors, camouflage patterns, paisley fills and snakeskin prints were joined by remixed versions of popular brands such as Coca-Cola, Gucci, Burberry and Louis Vuitton – the latter of which brought a cease and desist order against Supreme in 2000, 17 years prior to the two brands working together on their official collaboration.
This tighter supply only created more demand and ensured the designs mythical status within the streetwear community. Any time between 1994-2002 I used to be able to wander into the store and pick up a Box Logo T-shirt, sweatshirt or hoodie in a choice of colors; it was just a skate store shop tee. Nowadays, the social media rumor mill is constantly whirling around “Box Logo Hype” – when will this season' s drop/which colors/what’s the collab, etc. It’s become the most in-demand design in Supreme' s stellar line-up each year, which is pretty impressive considering its humble origins.
So the final question…which color will you be going for?
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